Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal

Michael L. Tushman; Charles A. O'Reilly

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Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. Managing successfully in today's business environment is like learning how to change a tire while you are still driving the car. In Winning Through Innovation Tushman and O'Reilly show that it is possible to manage a business for today and create culture of innovation to ensure success tomorrow. The authors draw on lessons from their successful consulting practice as well as on the practical experiences of managers in top companies like Disney, 3M, Compaq, and FedEx to demonstrate that short-term success actually increases the chances of long-term failure. They present a framework for overcoming this 'success syndrome' and for developing action plans to meet these challenges. Using the authors' systematic tools and steps, managers will gain rich, practical insights and a lasting perspective for managing both evolutionary and revolutionary change in their own organizations.