Direct And Interactive Marketing

Adrian Sargeant; Douglas C. West

12,93 €

Impuestos incluidos. Envío calculado en el carrito.

Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Buen estado de conservación. This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions.