Open these pages to a collection of the best annual reports that will inspire, stretch, and engage your creativity; plus advice from top graphic designers who tackle the same problem issue after issue: getting and keeping readers' attention. Annual reports have become more than just financial documents: they present a company's image, identity, product, and performance; they are the strong foundation from which many companies branch off into CD-ROMs, web sites, and other forms of communication. This book is the expert's guide to using the power of graphic design to deliver the message.Texto en inglés. Diseño gráfico. Design. Publicidad. Empresa. Profusamente ilustrado. Arte. 31 x 24. Tela editorial tapa dura con plateados en lomo y sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación.
