Strategy Safari: The complete guide...

Strategy Safari: The complete guide through the wilds of strategic management

101297
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11,92 €

Descripción

Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari - your business will thank you for it.

Detalles del producto

Autor
Henry Mintzberg
Editorial
Financial Times/ Prentice Hall
Tapa
Tapa Blanda
ISBN
9780273719588
Año
2009
Libros Tobal
1 Artículo

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